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The year is 1792
Release Date: 01-08-2001
a young executive resting in an old abandoned bungalow for a night
At the age of thirteen
As an introduction to his work
BRAND LEADERSHIP memoirs The year is 1792Author: David Aaker Brand: Simon & Schuster Edition: UK ed. Binding: Paperback Number Of Pages: 368 Release Date: 01 10 2009 model number: 9781847398352 Part Number: 9781847398352 Details: Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to